Azirella

Writing

Blog

On autonomous decisions, the AI·IO·ML operating model, the shared world model, and the inversion of the planning function.

Technical September 2026

Optimization is also too confident.

Mathematical optimization cannot invent an answer, but it shares System 1's worst habit: it states one answer with no likelihood of realization, which is how fragile it is. And by the time it arrives, most of the options it was choosing between have gone.

Technical September 2026

What a Decision Factory Actually Requires

Adam DeJans and John Elam's novel puts it plainly: real operations are not solved once, they are decided again and again. Underneath that sentence sit four different planning jobs, four different ways of deciding, why the detailed plan is not required to reconcile to the aggregate one, and one uncomfortable question about your own data. Here is each of them in plain terms, and what we had to build for each.

Strategy August 2026

Black Swans Need a Different Approach

Almost nothing we call a black swan is one. Kay and King's radical uncertainty names the real category: events you can imagine, may even expect, and still cannot attach a probability to. But being unable to price the event is not the same as being unable to prepare the response, and the second is where the work is.

Strategy August 2026

There Is No End-to-End Plan. There Can Be an End-to-End Decision.

Lora Cecere is right that end-to-end supply chain planning is a myth: the only connector between tactical planning and transportation was always order management, and thirty-five years later it still is. The fix is not another integration. It is to stop connecting applications and start connecting decisions, with one vocabulary, one context layer, and a cascade that passes context, guardrails and targets rather than plans.

Technical July 2026

Don't Teach Your Agents With Hindsight

Google Research recently published evidence that an AI taught to reason under uncertainty generalises better than one taught from perfect-hindsight answers. It is a clean statement of a principle we built our decision agents on: teach the process under the calibrated band, not the answer you only know in retrospect.