About Azirella

Our Thesis

Gartner designated Decision Intelligence "transformational" in the 2025 AI Hype Cycle and published the inaugural Magic Quadrant for Decision Intelligence Platforms in January 2026. The shift is clear: from "data-driven" to "decision-centric."

Supply chain planning is ripe for what Jordi Visser calls the "agentic inversion" — the structural shift from human labor to machine execution. Not automation (the same tasks, faster) but inversion: agents own decisions by default, humans provide governance.

We believe the transition happens through a deliberate, measured progression: Decision Support (human in the loop) to Decision Augmentation (human on the loop) to Decision Automation (human out of the loop). The overrides during augmentation are the training signal that enables automation. This is the self-reinforcing loop that creates the moat.

And unlike human planners, agents never sleep, never take holidays, and never need a lunch break. They handle the repetitive, the mundane, and the time-sensitive around the clock — freeing your team to focus on the truly impactful decisions that require human creativity and judgment. Through reinforcement learning, every decision-outcome pair makes the agents better. Your supply chain improves not just during business hours, but continuously — 168 hours a week, not 40.

Our Approach

We are not building another forecasting tool or dashboard. We are building the first purpose-built Decision Intelligence platform for supply chain — implementing Gartner's full DI lifecycle natively.

• Decisions as digital assets. Every recurring decision is a trackable asset with defined inputs, logic, ownership, and measured outcomes — not an implicit output of a planning run.
• Full decision lifecycle. Model, orchestrate, monitor, and govern decisions end-to-end, following Gartner's four DI capabilities.
• Research-grounded. Every architectural decision maps to peer-reviewed research in sequential decision-making, compact neural architectures, decision science, and distribution-free confidence theory.
• Enterprise-ready. AWS Supply Chain data model compliance, SAP integration, role-based access control, full audit trail.

Company

Azirella Ltd is incorporated in Cyprus. We build the Autonomy platform for mid-market manufacturers, distributors, and retailers who need enterprise-grade supply chain planning without the enterprise-grade price tag and implementation timeline.